Consumers in the US will have the chance to win an Xbox 360 every 10 minutes over the next nine weeks thanks to a deal the console maker Microsoft has done with soft drink Mountain Dew.

Microsoft and Mountain Dew will select a new winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight.

In this unique sweepstakes, participants can develop their own strategies to best position themselves for an opportunity to win during the 10-minute intervals.

To play the game customers must look for a unique code printed under specially marked "Every 10 Minutes" caps of 20-ounce and 1-liter bottles of participating Pepsi products and under the rim of specially marked fountain cups.

Go to the Web site, http://www.every10minutes.com, powered by Yahoo! Register and set up your personal, free "Every 10 Minutes" account.

Participants will be able to choose which 10-minute drawing to enter and can spread codes across different drawings, or stockpile codes and putthem all toward one drawing.

The contest started on Sunday August 28th.

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