Gamers have known about the pink version of the Nintendo DS Lite for some time, as it’s been available in Japan along with a blue version.

Nintendo is now bringing the pink model to Europe on 27 October, in hopes of boosting sales of the handheld device, already counting 5 million sold, even further.

The Noble Pink edition handheld will go head to head with Sony’s latest two pink gaming devices, the pink PSP and pink PS2.

There’s no word of when or if the pink model will go to US shores, and there’s no confirmation of pricing yet.

>> Nintendo - Official website of Nintendo