Bonza news from down under as EA general manager, Ryan Jones, has announced that he believes that game prices should now begin to fall.

His statement stems from the fact that he reckons the console cycle transition phase, from the older machines to next-gen, is now coming to an end, and that console game prices will fall as a result.

Jones said on Australian site, The Age, "I think it's safe to say that we're just about done with transition".

"Retail will show strong growth with the investment of GAME (retailer) into the market, and it bodes well for the future having two strong specialists in the market as they tend to hold pricing and discount less to drive sales", he continued.

"On that point though, we do see next-gen pricing drifting down to AU $99 [EUR 60] by the end of the calendar year for all premium new releases. At present, full price Xbox 360 games retail for AU $120 [EUR 73] in Australia, the same price PS3 titles are expected to cost when the console launches there. Wii games sell for AU $100."

Well, it’s certainly welcome news and we can only hope that the same will apply to Europe.

>> Link - Official Site/EA Australia