Sony Computer Entertainment UK (SCE UK) has made Virgin Megastores the official UK launch partner for their eagerly awaited PS3.

The main event will go down at Virgin Megastores Oxford Street in London on March 23 and there’ll be official PlayStation goodies for the first through the door to pick up their PS3s.

"The PS3 is without a doubt one of the most anticipated console launches ever so it is very exciting to be able to offer our customers the Complete Sony experience at launch", said Senior Promotions and PR Manager, Stephen Lynn.

"We can't go into too much detail in terms of what we have planned, as we are currently in a period of consultation with the authorities. Needless to say though, the experience and safety of our customers will come first and it will be an amazing launch."

Ray Maguire (Managing Director SCE UK) added, "Virgin Megastores is the perfect partner for the launch of PS3".

"We are well aware how patient and loyal our customers have been waiting for PS3 to arrive and fully intend to reward them with the launch they deserve. Plans are already well underway and we are working with local authorities to ensure we delivery the best console launch ever."

>> Link - Official Site/Virgin Megastores
>> Link - Official Site/Sony UK