While PS3 shoppers at the Midnight launch in Virgin Megastore were treated to 46-inch BRAVIA televisions, shoppers queuing at both GAME and HMV on Oxford Street today got entertained by Sega to alleviate the boredom, with page three girls and Sonic the Hedgehog both making an appearance.

They even got treated to some kung-fu demonstrations by Chloe Bruce a professional freestyle martial artist.

SEGA has launched five games on the PS3 this week – Virtua Fighter 5, Virtua Tennis 3, Full Auto 2: Battlelines, Sonic the Hedgehog and World Snooker Championship 2007.

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