An Xbox 360 television advertisement has been banned in the UK because for glamorising bad driving.

The ad features a lot of stunts you’d expect to see in videogames but the Advertising Standards Authority (ASA) have seen the ad as being unfit for British TV.

Jumping rooftops and street chases end with the "drivers" congratulating each other and taking turns.

"We were concerned that the ad gave the impression that reckless street car racing was exciting and fun, and considered that was compounded by the congratulations offered to the other driver at the end of the race by the other young men involved", stated the Advertising Standards Authority.

Parent company, Microsoft, has come out in defense of the ad claiming the publisher and the ad makers had tried to avoid misconceptions that the console was encouraging dangerous driving by only screening after 9pm and using an on-screen text to say that the stunts were carried out in a controlled environment and that speed limits weren’t being broken.

Nevertheless, the ASA found that "the text reinforced the sense that the events in the ad were real, rather than fantasy, and were therefore capable of being copied".