NEW TODAY:
Burnout adverts banned in UK
Tube posters "likely to cause serious or widespread offence."
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NEWS: 28 June 2007 10:14 GMT by Chris Ford
EA’s game took advertising in a number of places but it was the posters on the London Underground that caught the UK's Advertising Standards Agency’s eye following 37 complaints. The poster was of a wrecked car and a tag line reading "inner peace through outer violence." Upholding an earlier ruling against EA’s appeal, the agency found that the ads "reference to and the depiction of violence in the poster was offensive" and that the poster was "likely to encourage violence, dangerous driving and anti-social behaviour." In its appeal EA sought to show that the ad was in line with the "consumer experience within the game environment”, and EA stated that consumers would know that the ad referred to a game and therefore wouldn’t be taken at face value.
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