Building on the Wii’s reputation as a family console, EA has developed EA Sports Family Play for Madden NFL 08, NBA LIVE 08 and FIFA 08.

Family Play is a new way to play that enables players of all abilities to play with their friends and family without a competitive disadvantage.

Advanced controls are available for more experienced players, providing two compelling ways to play, and ensuring everyone can enjoy playing games on the Wii together.

In the main game of Madden NFL 08, NBA LIVE 08 and FIFA 08, players have the option to choose Advanced or Family Play - Advanced users take complete control of all aspects of the gameplay using both the Nunchuk and Wii remote, while Family Play gamers control key actions, such as shooting, passing, snapping, and throwing, while the console controls the rest.

“EA SPORTS Family Play on the Wii creates an incredibly accessible and user-friendly experience that the whole family will enjoy”, said Dave McCarthy, Executive Producer for the three games developed at EA Canada.

“While many fans love to control every piece of the action, novice players can have just as much fun jumping in to throw a touchdown pass, nail a three pointer or take a shot on goal. Family Play brings together fans of all ages to enjoy playing EA SPORTS games, and even let’s them ease in to Advanced play if they desire.”