Philips is hoping its interactive gaming sound and light gadget amBX will take off with Quake gamers following the unveiling of the technology for Quake 4 at this weekends QuakeCon in Dallas, Texas.

Shorthand for "ambient experiences", amBX according to Philips will “revolutionise” the gameplay experience by extending the gaming world out of the screen and into the real world.

The Philips amBX team has crafted a mod for QUAKE 4 which, when played with amBX peripherals, will see fans, lights and rumble effects, including 360 degree environmental lighting, form an integral part of the gameplay.

According to the manufacturer, players running and jumping in the game will actually feel the air move around them and the effect of landing and impacts. Weapons will generate custom effects, including surrounding light, rumble shudder and fan blast effects from the rocket launcher.

On a more subtle level, rear view lighting is darkened when players use a weapon scope mode, to draw players into the sniper frame of mind.

On the receiving end, damage feedback is displayed through a multi directional red light blood splatter and bullet impact vibration. Finally, power and pick ups are represented through different light effects, including a light blue aura for Quad Damage, pulsing red for Regeneration, a fast yellow pulse for Haste, green light for Health and blue light for Mega Health.

amBX delivers a full "sensory surround experience" by equipping game developers with a tool box to use light, colour, sound and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting capable of representing 16 million different colours, rumble peripherals and variable speed desktop fans.

Philips says it is currently in the closing stages of agreements with a number of other high profile companies regarding amBX-enabling all kinds of games.