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Another Nintendo shortage this Christmas

Nintendo boss holds his hand up

NEWS: 1 October 2007 10:41 GMT by Chris Ford

Reggie Fils-Aime , Nintendo of America president, has spoken out saying that there’ll be disappointed fans this Christmas as Nintendo will fail to keep up with demand.

It will be a repeat performance of last Christmas, when parents and gamers were left empty handed, if Nintendo don’t put enough consoles on the shelves, and Fils-Aime said that with supplies as they are at the moment, there won’t be enough Wiis in the shops to last more than one day over the rush.

Fils-Aime said, "We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record that we won't,"

"What I can tell you is that typically, our inventory is lasting a day... I don't think we will know when supply crosses with demand until after the holiday season."

He went on to clarify that there isn’t a problem in the manufacturing process.

"The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on."



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