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PlayStation 3 is top in the teen market

But the girls prefer the Wii

NEWS: 16 May 2008 16:04 GMT by Verity Burns

A recent survey has highlighted PlayStation 3 as the console of choice in the teen market.

In the Global Youth Survey, conducted by Habbo, 69% of the 58,486 teens between 11 and 18 referred to the PS3 as "great" or "good".

The Nintendo Wii followed closely behind with 64%, and the Xbox 360 trailed with 58%.

In fact, the PS3 beat Wii in every age group, apart from 11- to 12-year-olds. However, the survey did find that the Wii is the most popular amongst girls up to 16-years-old, and is the favoured female choice overall.

Geographically, the survey results match previous research in that the Xbox is less popular in Europe and Asia but fares much better in the Americas, where it is the most popular console in Mexico and Colombia.

"The results of this survey are interesting as it gives us an insight into which brands these teens aspire to, as the level of ownership does not correspond to the consoles’ popularity", explains Emmi Kuusikko, director of User and Market Insight at Sulake.

"By order of ownership, the Wii leads, followed by the Xbox 360 and PS3."

Of the teens surveyed, 24% own a Wii, with 23% and 21% owning an Xbox 360 and PS3 respectively.

The Wii and PS3 have the most sales potential to improve on these figures as the amount of respondents that are interested in buying them is 4 to 5 percentage points higher than for the Xbox 360.

Emmi Kuusikko concluded: "As Sony and Xbox strive to broaden their console’s appeal, from hardcore to casual gamer, the results of the survey seem to indicate that gender, not previous gaming experience, determines console choice".

"Regardless of their level of interest towards gaming boys prefer the PS3 and girls prefer the Wii."



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