Sony has just unveiled a new virtual arena that will serve as the live entertainment hub of the PlayStation 3 online community.

The PlayStation Media and Events Space was given its test run with attendees drawn from 10,000 PS3 users, who got to experience all the sights, sounds and action of PlayStation Day, originally held on 6 May in London.

Given exclusive VIP entry to the Space, they were greeted by an impressive, large-scale area dressed with various elements from real-world PlayStation Day, including the iconic hexagonal branding and artwork from each of the day’s PlayStation zones.

Users were able to explore the Space, experiencing highlights of the day such as a photo gallery of games developers and a jumbo screen of the day’s speeches with an introduction from Kazuo Hirai, president and group chief executive officer of Sony Computer Entertainment.

Users were also able to enjoy a video stream of all the action from the real-world PlayStation Day experience.

As the Space can be re-dressed and re-branded just like a real-life venue, it will now host everything from new game unveilings to sports events and fashion shows.

"As well as looking great, the Media and Events Space is flexible and user-friendly - it’s a real focal point for our virtual community", said Home producer Martijn Van Der Meulen.

"This was a very exciting first event and we’ve already received plenty of great feedback."